Where Market Strategy Becomes Market Success
Go-to-Market. Done Right.
Welcome to OMC
Helping manufacturers, brands, and distributors bring market opportunities into focus through proven go-to-market strategy and execution.
Who We Are
OMC Mission Statement
OMC Mission Statement
OMC Mission Statement
To bring market opportunities into focus by combining proven experience, strategic thinking, and practical execution to help organizations launch, grow, and lead.
OMC Vision
OMC Mission Statement
OMC Mission Statement
To help organizations see what data alone cannot, combining decades of market experience with strategic insight to create winning go-to-market strategies.
OMC Pillars
OMC Mission Statement
OMC Pillars
- Experience Over Assumptions
- Clarity Before Action
- Strategy Drives Success
- Execution Creates Results
- Relationships Matter
- Data Informs. Experience Decides.
- Simplify the Complex.
- Leave Every Business Stronger.
Our Approach
At ONMARK Consulting Group, we believe sustainable growth is not achieved through shortcuts or one-size-fits-all solutions. It is built through thoughtful strategy, market expertise, disciplined execution, and leadership experience.
Rather than serving dozens of organizations at a time, we intentionally partner with only a select few clients each year. This allows us to become an extension of your leadership team, bringing the focus, experience, and commitment necessary to build a winning go-to-market strategy.
Our ideal clients are organizations with ambitious growth objectives and the discipline to execute them the right way. They understand that while today's technology and AI can accelerate analysis, lasting success still depends on experienced judgment, deep market knowledge, and informed decision-making.
We combine decades of executive leadership across manufacturers, brands, distributors, and retail channels with modern analytical tools to help our clients identify opportunities, avoid costly mistakes, and build scalable paths to market success.
We do not simply provide recommendations; we share accountability for results. Every engagement is designed as a true partnership built on trust, collaboration, and a shared commitment to long-term growth.
Our Expertise
ONMARK Consulting Group was founded by executive leaders Craig Morris and Mark Futa, who met while earning their Executive MBAs at the University of Notre Dame. United by a shared passion for helping organizations achieve sustainable growth, they built ONMARK around one simple belief: successful go-to-market strategies require more than analysis, they require experience.
Together, Craig and Mark have led growth initiatives across global enterprises, mid-sized organizations, and entrepreneurial ventures in the automotive, consumer products, manufacturing, and technology sectors. Their combined experience spans manufacturers, distributors, retailers, and strategic channel partners, providing clients with practical insights that only come from years of real-world execution.
At ONMARK, we do not simply develop strategies, we help leaders make better decisions. By combining proven executive experience with today's analytical tools, we help organizations enter new markets, accelerate growth, and build lasting competitive advantage.
COLLABERATIVE-FOCUSED-RESULTS
the OMC TEAM
Craig Morris
Craig Morris
Craig Morris
Co-Founder & President
Go To Market Guru
Mark Futa
Craig Morris
Craig Morris
Co-Founder
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